Mo-House is an original brand for nursing wear for mothers who have babies. It is located in a quiet area in Tsukuba, Ibaragi. President Yuka Mitsuhata created this company based on her experience of raising a child. It is difficult to give breast milk in public, and she wanted to relieve the stress of mothers performing this act in society. Many mothers support Mo-House because of this reason. The reason for their certification is that they have a continuous cultural capital for mothers to live well which in this kind of limited market, they are the first company to create clothing that is both functional and fashionable. As a result, the nursing wear of Mo-House is providing "beauty & mobility(to communicate)" to many mothers, and successfully give them private life styles. Also, Mitsuhata is creating a working environment based on her philosophy, for staff, customers, and the mothers who will be raising children to feel secure. This company adopts a family based business model, which is rare for a Japanese company.